Sponsor Christmas Walk Week!

In 2021, the Village of Oswego is bringing back both the traditional Christmas Walk on Main Street as well as the newly created Holiday Drive-Through event at the parking lot of the new Venue 1012. 

 

Both events are free of charge and open to the public.  The underlying goal of the events is to bring the Oswego community together, while spreading hope and good cheer to all, regardless of circumstances. The downtown event also supports our local retailers and helps to kick off the retail shopping season.

 

If you are interested in sponsoring both events, we offer a 10% discount where applicable.  Details are outlined below. 

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Christmas Walk on Main Street

Friday, Dec. 3, 2021:  4:30 – 8:30 p.m.

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Holiday Drive-Through at Venue 1012

Friday, Dec. 10, 2021:  4:30 – 8:30 p.m.

 

Presenting Partner

Christmas Walk: $4,000 
Holiday Drive-Through: $1,500 
Combination Sponsorship: $4,950   SOLD! Thank you, Allied First Bank!

 

At Christmas Walk on Main Street

Be the star of the show by bringing this beloved Christmas event back to Oswego.  Christmas Walk has been taking place in the community for over 25 years and attracts 4,000 – 5,000 patrons, annually.  Generations of families make this event an annual tradition.

 

  • Event title: 2021 Oswego Christmas Walk, presented by [YOUR BUSINESS], on all materials online and in print 

  • Public “Thank you” during downtown community tree lighting ceremony

  • Inclusion in all print media, including a minimum of eight (8) social media posts in conjunction with event promotions

  • Listing on Christmas Walk event page on GoOswego.org

  • Promotional video or GIF (viral potential!) of Christmas Walk costumed character visiting your business 

  • Front page listing in the Christmas Walk program, circulated to 3,500 people in the weeks prior to and during the event 

  • Prominent mention in the press release and subsequent press follow-up 

  • Full, first interior page ad in the Oswego News village newsletter, distributed to 14,000 Oswego households 

  • Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

  • A 20’ x 20’ booth on Main Street (tent provided by sponsor) with optional logoed inflatable (inflatable to be provided by sponsor)

 

At the Drive-thru at Venue 1012

Be the star of the show by bringing this beloved Christmas event back to Oswego for the second year in a row.  In 2020, a continuous line of cars drove through for four (4) straight hours, with an estimated 1200 patrons in attendance.  Join us in bringing the sights and sounds of the season back to life!

  • Event title: 2021 Holiday Drive-Through, presented by [YOUR BUSINESS], on all materials online and in print 

  • Prominent display space at the entrance and exit to the drive route

  • A minimum of four (4) social media posts in conjunction with event promotions

  • One :15 commercial spot played eight (8) times via 90.3 FM as cars are driving through.

  • Logo inclusion on directional lawn signs located along the route 

  • Prominent mention in the press release and subsequent press follow-up

  • Promotional partnership video (:15 - :20 in length) including a visit from Village President, Troy Parlier, shared on Facebook

  • Logo inclusion on one side of the goodie bags – handed out to every child in attendance

 

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"Happy Holidays in Oswego" Partner

Christmas Walk: $3,000
Holiday Drive-Through: $1,200 
Combination Sponsorship: $3,780
 

At Christmas Walk on Main Street

This special partnership taps into a wide variety of co-branding promotional opportunities…before and during the event(s).

  • Half Page ad in the Christmas Walk program with distribution of 3,500 

  • leading up to and including the event

  • “Information Booth” Sponsor with applicable signage – featured in a central location within the event

  • A minimum of three (3) social media posts in conjunction with event promotions

  • Promotional GIF video-taped to share on Facebook at [YOUR BUSINESS], 

  • Logo listed on the Christmas Walk event page of Gooswego.org

  • Half page ad in the Winter 2021 Village Newsletter thanking [YOUR BUSINESS] for support, distributed to 14,000 homes

  • Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

  • A 20’ x 20’ Booth on Main Street (tenting and lights provided by sponsor) with vehicle or other type of display optional

  • Promotional logoed give-away opportunity at event

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At the Drive-thru at Venue 1012

  • Logo in the full-color map handout

  • A minimum of four (4) social media posts in conjunction with event promotions

  • Listing on the Holiday Drive-Through event page on Gooswego.org

  • Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner

  • Promotional partnership video (:15 - :20 in length) including a visit from Village President, Troy Parlier, shared on Facebook

  • Logo inclusion on one side of the goodie bags – handed out to every child in attendance

 

 

Main Stage Partner

Christmas Walk: $2,500 - SOLD! Thank you, The Reserve at Hudson Crossing, a Shodeen Property!
Holiday Drive-Through: $1,200 
Combination Sponsorship: $3,330 


At Christmas Walk on Main Street
This year’s Christmas Walk is going to be hop ‘in with high-energy Christmas music performed by a variety of different musicians.  The Main Stage is going to be atop the Village’s Showmobile (28’ wide x 14’ deep),  decorated with wreaths and candy canes to create a unique focal point at the event. 

  • 10’ x 3’ Main Stage banner on the back of the Showmobile - banner provided by partner

  • 20’ x 10’ Booth placement on Main Street, adjacent to Stage

  • Product Display adjacent to booth

  • Logo recognition on the entertainment page of the Christmas Walk program

  • A minimum of three (3) social media posts in conjunction with event promotions 

  • Promotional video or GIF (viral potential!) of Christmas Walk costumed character visiting your business posted on Facebook

  • Listing on Christmas Walk event page at GoOswego.org 

  • Listing in the Christmas Walk program, circulated to 3,500 patrons leading up to and including the event 

  • Quarter page ad in the Oswego News Village Newsletter, distributed to 14,000 Oswego households

  • Three (3) live PA announcements from the Main Stage

  • Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

  • Promotional logoed give-away opportunity at event

 

At the Drive-thru at Venue 1012

  • 10’ x 3’ Banner placed on the back of the Mobile Stage (provided by partner)

  • A minimum of three (3) social media posts in conjunction with event promotions

  • Four (4) live PA announcements from the Main Stage

  • Listing on the Holiday Drive-through event page at Gooswego.org

  • Logo inclusion on one side of the goodie bags – handed out to every child in attendance

  • Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner

  • Promotional partnership video (:15 - :20 in length) with a visit from Village President, Troy Parlier, shared on Facebook​

 

Ice Sculptor Partner

Christmas Walk only: $1,800

 

At Christmas Walk on Main Street
Join the Village of Oswego in bringing Nate Johnson and his artistic talent to our community.  Nate has been carving since 1989 and has won national live ice carving contests, been featured in television commercials and spots, and is a true artist by trade.

 

  • Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event

  • 20’ x 10’ Booth placement on Main Street, adjacent to free ice carving demonstration (or elsewhere if preferred)

  • Signage in front of the demonstration (total of 1 large and 1 small sculpture)

  • A minimum of two (2) social media posts in conjunction with event promotions

  • Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

 

Live Reindeer Partner 

Christmas Walk only: $1,800 - SOLD! Thank you, Baird & Warner!

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At Christmas Walk on Main Street 
Join the Village of Oswego in bringing a live reindeer exhibit to Main Street for a 2-hour display.  

  • Logo recognition in the Christmas Walk program with distribution to 3,500 patrons leading up to and including the event

  • Sponsor sign in front of the reindeer exhibit

  • Shared directional signage in two locations within the event with business name and arrow to display included

  • Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

  • Three (3) Facebook posts in conjunction with Christmas Walk promotions  

  • Three (3) live PA Announcements at the event on Main Street – announced by pro DJ

 

 

Inflatable Sled Hill Partner

Christmas Walk only: $1,500

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At Christmas Walk on Main Street 
Join the Village of Oswego in bringing back the ever popular inflatable dual-lane sled hill. The lines never ends when this feature is present!

  • Logo recognition in the Christmas Walk program with distribution to 3,500 patrons leading up to and including the event

  • Sponsor sign adjacent to the inflatable

  • Shared directional signage in two locations within the event with business name and arrow to display included

  • Logo inclusion with event information in a minimum of two (2) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

  • Two (2) Facebook posts in conjunction with Christmas Walk promotions  

  • Two (2) live PA Announcements at the event on Main Street – announced by pro DJ

 

Christmas Treat Court Partner

Christmas Walk only: $1,200

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At Christmas Walk on Main Street 

Bring the smells of the holidays to Christmas Walk this year with a festive area to purchase treats of the season; (i.e. cinnamon roasted nuts, kettle corn, cotton candy, funnel cakes, freshly made donuts and cakes, etc.)  Patrons will find this area to be inviting and smelling oh, so delicious!

  • Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event

  • Three (3) dedicated banners along Main St. directing patrons to the Christmas Walk Food Court sponsored by [your company]

  • Three (3) live PA announcements from the Main Stage

  • Logo inclusion in Christmas Walk e-blast to more than 2,500 Oswego subscribers, linked to your website

 

Trackless Toyland Train Partner 

Christmas Walk only: $1,200 (2 Available)

 

At Christmas Walk on Main Street 
Bring the ever-popular toyland trains back! Bring families to and from the north and south poles along three memorable downtown blocks.  Give families the excitement that can only be imagined anywhere else!

  • Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event

  • Two (2) dedicated signs (one on each side of the train) with the name of  [your company]

  • Three (3) live PA announcements from the Main Stage

  • Logo inclusion in Christmas Walk e-blast to more than 2,500 Oswego subscribers, linked to your website

  • Prominent booth space to create your own Train Depot next to the pick-up and drop-off location.

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Trolley Partner(3 Available)

Christmas Walk only: $1,100 (3 Available)

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At Christmas Walk on Main Street 

What a wonderful way to travel to and from the event! Give patrons the opportunity to travel in the comfort of a trolley for 30 with the enjoyable sounds of a Christmas music from pick-up to drop-off.  Surprise characters appearances are sure to impress both the 
small and the tall along the route!

  • Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event

  • Two (2) dedicated signs (one on each side of the trolley) with the name of  [your company]

  • Three (3) live PA announcements from the Main Stage

  • Logo inclusion in Christmas Walk e-blast to more than 2,500 Oswego subscribers, linked to your website

 

 

"The Main Route" Partner (3 more available)

Christmas Walk: $1,000 - SOLD! Thank you, Oswego Area Chamber of Commerce!
Holiday Drive-Through: $500 
Combination Sponsorship: $1,350 
 

At Christmas Walk on Main Street 

Four to five thousand patrons will be strolling up and down the main route that festival-goers take in getting from one feature to the next.  Let us showcase your business as a proud community supporter of this beloved event.

  • Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event

  • Three (3) shared social media posts on Facebook

  • Three (3) shared banners with your logo prominently displayed along Main St.

  • Three (3) live PA announcements from the Main Stage

  • Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

 

At the Drive-thru at Venue 1012
Over one thousand patrons will be driving through the second annual Holiday Drive-through, enjoying holiday scenes, decorated vehicles, illuminated displays, seeing Santa and receiving a goodie-bag.

  • Logo in the full-color map handout

  • Listing on the Holiday Drive-Through event page at Gooswego.org

  • Three (3) shared banners with your logo prominently displayed along the drive route

  • Logo inclusion on one side of the goodie bags – handed out to every child in attendance

  • Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner

 

Costumed Character Partner

Christmas Walk: $900
Holiday Drive-Through: $600 
Combination Sponsorship: $1,350

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At Christmas Walk on Main Street 

Join the fun in bringing up to six of your favorite childhood characters to life and watch as Oswegoans’ eyes open wide with excitement.  Characters are sure to please everyone from the tall to the small! 

  • Through a half-page ad in the 2021 Christmas Walk Program

  • Through three (3) live announcements from the DJ via the PA System location recognizing Your company as the official Christmas Walk Costumed Character Sponsor

  • A 10’ x 10’ booth space at the event

  • Two signs (one on each side) of the silent illuminated parade float where costumed characters will be positioned

  • A brief visit to your booth by each character during the event

 

At the Drive-thru at Venue 1012
Join the fun in bringing Disney’s Frozen characters to life on the Village’s parade float for all to enjoy!

  • Logo in the full-color map handout

  • Listing on the Holiday Drive-Through event page at Gooswego.org

  • Three (3) shared banners with your logo prominently displayed along the drive route

  • Logo inclusion on one side of the goodie bags – handed out to every child in attendance

  • Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner

  • Private Pre-Event photos with characters 30 minutes before event begins

 

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Candy Cane Partner

Christmas Walk only: $800 - Thank you, Physician's Immediate Care!
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At Christmas Walk on Main Street 
Be the exclusive candy cane provider at Christmas Walk!

  • Through a half-page spread in the 2021 Christmas Walk Program

  • Through logo recognition in a different page of the 2021 Christmas Walk Program

  • Through two (2) directional signs with your logo directing patrons to your booth for candy canes (signage provided by Village)

  • Through three (3) live announcements from the DJ via the PA System location recognizing the Physicians Immediate Care as the official Christmas Walk Candy Cane Sponsor

  • A 10’ x 10’ booth space at the event with prominent placement adjacent to the Information Booth.  

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Tree-lighting Ceremony Partner

Christmas Walk only: $800 - SOLD! Thank you, Hennessey's River View Ford!

 

​Ring in the holiday season along with characters, community choirs and all-things song and dance!  Help make this year’s ceremony one to remember!

 

At Christmas Walk on Main Street 

  • “Thank-you” in the Christmas Walk program distributed to 3,500 patrons leading up to and including the event

  • 10’ x 10’ Booth adjacent to the festive holiday tree on Main or Jackson Street

  • Logo recognition in the printed program 

  • Tree Lighting Ceremony “Brought to you by” with logo inclusion [your company] signage at the base of the tree 

  • Two (2) acknowledgements from the main stage PA system

  • Company acknowledgement written int the script of the ceremony

 

 

Goodie Bag Partner

Holiday Drive-Through: $800  ​

 

Put your logo on the front size of the Goodie Bag – one to be handed out to each child in attendance!  Anticipated quantity: 2,500

  • Logo in the full-color map handout

  • Single logo on the front of 2,000 bags

  • 10’ x 10’ illuminated display at the event to promote [Your company]

  • Through three (3) pre-recorded announcements from the DJ via the PA System, to be heard on 90.3 FM

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Live Entertainment Partner 

Christmas Walk: $750  - SOLDI Thank you, HR Green! (2 more available)
Holiday Drive-Through: $550  
Combination Sponsorship: $1,170 

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At Christmas Walk on Main Street 

The sights and sounds of Christmas come alive as the Oswego community strolls up and down Main Street.  Give entertainers the spotlight while giving the gift of music to thousands of patrons throughout the event.   

  • “Thank-you” in the Christmas Walk program distributed to 3,500 patrons leading up to and including the event

  • 10’ x 10’ Booth adjacent to designated live entertainment area at the event

  • Logo recognition on the entertainment page of the program 

  • Entertainment “Brought to you by” with logo inclusion [your company] signage at the performance location 

  • Two (2) acknowledgements from the main stage PA system

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At the Drive-thru at Venue 1012

Keep the sounds of the season alive throughout the drive-through.  Help bring the best DJ and friendly SANTA to this all ages event.

  • Logo in the full-color map handout

  • 10’ x 10’ Booth display illuminated adjacent to the Main Stage to promote your company 

  • Brought to you by [your company] signage, at eye-level signage near the Main Stage (banners provided by partner) 

  • Four (4) acknowledgements from the main stage PA system

 

"Jingle All The Way" Partner

Christmas Walk: $500
Holiday Drive-Through: $500 
Combination Sponsorship: $900 - SOLD! Thank you, Waubonsee Community College! 

 

At Christmas Walk on Main Street 

Join us in giving out free jingle bells for kids and families to tie onto their shoelaces.  Nothing says Christmas like the sound of thousands of jingle bells ringing in the season at the same time.

  • “Thank-you” in the Christmas Walk program

  • 10’ x 10’ Booth adjacent to Information Booth to give out jingle bells to families along with your company signage

  • Brought to you by [your company] signage at your booth location 

  • Two (2) acknowledgements from the main stage PA system

 

At the Drive-thru at Venue 1012
Keep ‘em jingling all season long!  Give kids the gift of a holiday toy or jingle bell in their goodie bag this year!

  • Logo in the full-color map handout

  • 10’ x 10’ Booth display illuminated adjacent to the Main Stage to promote your company 

  • Brought to you by [your company] signage, at eye-level signage near the Main Stage

  • Insertion of one mutually agreed-upon toy per child in the goodie bags along with one piece of marketing collateral

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Volunteer Support Partner

Christmas Walk: $250
Holiday Drive-Through: $250 
Combination Sponsorship: $450 - SOLD! Thank you, Graceful Therapy!
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At Christmas Walk on Main Street 

Help us take great care of our volunteers during this event.  Food; beverages; gloves, hand warmers and other helpful supplies are needed to keep everyone cheery!  

  • Thank-you in the Christmas Walk program distributed to 3,500 patrons leading up to and including the event

  • 10’ x 10’ Booth at the event to promote [Your company]

  • [Your company] logo on all volunteer recruitment materials, posts and thank you correspondences.

  • One (1) Social Media announcement acknowledging your partnership with the event

 

At the Drive-thru at Venue 1012
This event takes hundreds of volunteers to stuff goodie bags, and hand them out over many hours.  Help us take great care of our volunteers during this event.  Food; beverages; gloves, hand warmers and other helpful supplies are needed to keep everyone cheery!  

 

  • Logo in the full-color map handout

  • 10’ x 10’ illuminated display at the event to promote [Your company]

  • [Your company] logo on all volunteer recruitment materials, posts and 
             thank you correspondences.

  • One (1) Social Media announcement acknowledging your partnership 
             with the event

 

Custom Sponsorships

If you don’t see a partnership opportunity that is in line with your marketing and community engagement goals, contact us to customize a partnership that meets your needs.  We would appreciate the opportunity to discuss ways in which we can help market your business through our events program.

 

In-Kind Sponsorships

Does your company offer lights, decor, portable restrooms, or any other products or services that would add to the magic of this beloved community event? Contact us to talk about crafting your own in-kind sponsorship to showcase your products and promote your business. 

 

How to Sponsor

Call or email Community Engagement Coordinator Julie Hoffman jhoffman@oswegoil.org or 630-551-2344.

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After the terms of the partnership have been agreed to, the Community Relations Dept. will send a contract to you outlining the terms of the partnership.  Please sign and return it along with your payment by 5 p.m. on Nov. 1, 2021. Checks may be made payable to Village of Oswego, 100 Parkers Mill, Oswego, Illinois, 60543. Please note “Christmas Walk” and/or “Holiday Drive-Through” on the memo line. 

Thank you to our 2020 sponsors!

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Sponsor now!​

Complete this form, and we'll reach out to talk about your goals for your sponsorship and send you a partnership agreement. 

 

Sponsorship opportunities are first-come, first served, and the payment must arrive at Village Hall by Nov. 8 in order to guarantee your participation. 

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Thanks for your interest in making Christmas Walk a success! We'll reach out shortly.