Sponsor | Christmas Walk

Sponsor Christmas Walk Week!

In 2021, the Village of Oswego is bringing back both the traditional Christmas Walk on Main Street as well as the newly created Holiday Drive-Through event at the parking lot of the new Venue 1012.

Both events are free of charge and open to the public. The underlying goal of the events is to bring the Oswego community together, while spreading hope and good cheer to all, regardless of circumstances. The downtown event also supports our local retailers and helps to kick off the retail shopping season.

If you are interested in sponsoring both events, we offer a 10% discount where applicable. Details are outlined below.

Christmas Walk on Main Street

Friday, Dec. 3, 2021: 4:30 – 8:30 p.m.

Holiday Drive-Through at Venue 1012

Friday, Dec. 10, 2021: 4:30 – 8:30 p.m.

Presenting Partner

Christmas Walk: $4,000

Holiday Drive-Through: $1,500

Combination Sponsorship: $4,950 SOLD! Thank you, Allied First Bank!

At Christmas Walk on Main Street

Be the star of the show by bringing this beloved Christmas event back to Oswego. Christmas Walk has been taking place in the community for over 25 years and attracts 4,000 – 5,000 patrons, annually. Generations of families make this event an annual tradition.

Event title: 2021 Oswego Christmas Walk, presented by [YOUR BUSINESS], on all materials online and in print
Public “Thank you” during downtown community tree lighting ceremony
Inclusion in all print media, including a minimum of eight (8) social media posts in conjunction with event promotions
Listing on Christmas Walk event page on GoOswego.org
Promotional video or GIF (viral potential!) of Christmas Walk costumed character visiting your business
Front page listing in the Christmas Walk program, circulated to 3,500 people in the weeks prior to and during the event
Prominent mention in the press release and subsequent press follow-up
Full, first interior page ad in the Oswego News village newsletter, distributed to 14,000 Oswego households
Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice
A 20’ x 20’ booth on Main Street (tent provided by sponsor) with optional logoed inflatable (inflatable to be provided by sponsor)

At the Drive-thru at Venue 1012

Be the star of the show by bringing this beloved Christmas event back to Oswego for the second year in a row. In 2020, a continuous line of cars drove through for four (4) straight hours, with an estimated 1200 patrons in attendance. Join us in bringing the sights and sounds of the season back to life!

Event title: 2021 Holiday Drive-Through, presented by [YOUR BUSINESS], on all materials online and in print
Prominent display space at the entrance and exit to the drive route
A minimum of four (4) social media posts in conjunction with event promotions
One :15 commercial spot played eight (8) times via 90.3 FM as cars are driving through.
Logo inclusion on directional lawn signs located along the route
Prominent mention in the press release and subsequent press follow-up
Promotional partnership video (:15 - :20 in length) including a visit from Village President, Troy Parlier, shared on Facebook
Logo inclusion on one side of the goodie bags – handed out to every child in attendance

"Happy Holidays in Oswego" Partner

Christmas Walk: $3,000

Holiday Drive-Through: $1,200

Combination Sponsorship: $3,780 SOLD! Thank you, First Place Rental!

At Christmas Walk on Main Street

This special partnership taps into a wide variety of co-branding promotional opportunities…before and during the event(s).

Half Page ad in the Christmas Walk program with distribution of 3,500
leading up to and including the event
“Information Booth” Sponsor with applicable signage – featured in a central location within the event
A minimum of three (3) social media posts in conjunction with event promotions
Promotional GIF video-taped to share on Facebook at [YOUR BUSINESS],
Logo listed on the Christmas Walk event page of Gooswego.org
Half page ad in the Winter 2021 Village Newsletter thanking [YOUR BUSINESS] for support, distributed to 14,000 homes
Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice
A 20’ x 20’ Booth on Main Street (tenting and lights provided by sponsor) with vehicle or other type of display optional
Promotional logoed give-away opportunity at event

At the Drive-thru at Venue 1012

Logo in the full-color map handout
A minimum of four (4) social media posts in conjunction with event promotions
Listing on the Holiday Drive-Through event page on Gooswego.org
Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner
Promotional partnership video (:15 - :20 in length) including a visit from Village President, Troy Parlier, shared on Facebook
Logo inclusion on one side of the goodie bags – handed out to every child in attendance

Main Stage Partner

Christmas Walk: $2,500

Holiday Drive-Through: $1,200

Combination Sponsorship: $3,330 SOLD! Thank you, The Reserve at Hudson Crossing, a Shodeen Property!

At Christmas Walk on Main Street
This year’s Christmas Walk is going to be hop ‘in with high-energy Christmas music performed by a variety of different musicians. The Main Stage is going to be atop the Village’s Showmobile (28’ wide x 14’ deep), decorated with wreaths and candy canes to create a unique focal point at the event.

10’ x 3’ Main Stage banner on the back of the Showmobile - banner provided by partner
20’ x 10’ Booth placement on Main Street, adjacent to Stage
Product Display adjacent to booth
Logo recognition on the entertainment page of the Christmas Walk program
A minimum of three (3) social media posts in conjunction with event promotions
Promotional video or GIF (viral potential!) of Christmas Walk costumed character visiting your business posted on Facebook
Listing on Christmas Walk event page at GoOswego.org
Listing in the Christmas Walk program, circulated to 3,500 patrons leading up to and including the event
Quarter page ad in the Oswego News Village Newsletter, distributed to 14,000 Oswego households
Three (3) live PA announcements from the Main Stage
Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice
Promotional logoed give-away opportunity at event

At the Drive-thru at Venue 1012

10’ x 3’ Banner placed on the back of the Mobile Stage (provided by partner)
A minimum of three (3) social media posts in conjunction with event promotions
Four (4) live PA announcements from the Main Stage
Listing on the Holiday Drive-through event page at Gooswego.org
Logo inclusion on one side of the goodie bags – handed out to every child in attendance
Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner
Promotional partnership video (:15 - :20 in length) with a visit from Village President, Troy Parlier, shared on Facebook

STILL AVAILABLE! Ice Sculptor Partner

Christmas Walk only: $1,800

At Christmas Walk on Main Street
Join the Village of Oswego in bringing Nate Johnson and his artistic talent to our community. Nate has been carving since 1989 and has won national live ice carving contests, been featured in television commercials and spots, and is a true artist by trade.

Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event
20’ x 10’ Booth placement on Main Street, adjacent to free ice carving demonstration (or elsewhere if preferred)
Signage in front of the demonstration (total of 1 large and 1 small sculpture)
A minimum of two (2) social media posts in conjunction with event promotions
Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

Live Reindeer Partner

Christmas Walk only: $1,800 - SOLD! Thank you, Baird & Warner!

At Christmas Walk on Main Street
Join the Village of Oswego in bringing a live reindeer exhibit to Main Street for a 2-hour display.

Logo recognition in the Christmas Walk program with distribution to 3,500 patrons leading up to and including the event
Sponsor sign in front of the reindeer exhibit
Shared directional signage in two locations within the event with business name and arrow to display included
Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice
Three (3) Facebook posts in conjunction with Christmas Walk promotions
Three (3) live PA Announcements at the event on Main Street – announced by pro DJ

STILL AVAILABLE! Inflatable Sled Hill Partner

Christmas Walk only: $1,500

At Christmas Walk on Main Street
Join the Village of Oswego in bringing back the ever popular inflatable dual-lane sled hill. The lines never ends when this feature is present!

Logo recognition in the Christmas Walk program with distribution to 3,500 patrons leading up to and including the event
Sponsor sign adjacent to the inflatable
Shared directional signage in two locations within the event with business name and arrow to display included
Logo inclusion with event information in a minimum of two (2) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice
Two (2) Facebook posts in conjunction with Christmas Walk promotions
Two (2) live PA Announcements at the event on Main Street – announced by pro DJ

STILL AVAILABLE! Trackless Toyland Train Partner

Christmas Walk only: $1,200 (2 Available)

At Christmas Walk on Main Street
Bring the ever-popular toyland trains back! Bring families to and from the north and south poles along three memorable downtown blocks. Give families the excitement that can only be imagined anywhere else!

Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event
Two (2) dedicated signs (one on each side of the train) with the name of [your company]
Three (3) live PA announcements from the Main Stage
Logo inclusion in Christmas Walk e-blast to more than 2,500 Oswego subscribers, linked to your website
Prominent booth space to create your own Train Depot next to the pick-up and drop-off location.

STILL AVAILABLE! Shuttle Bus Partner(3 Available)

Christmas Walk only: $750 (3 Available)

At Christmas Walk on Main Street

What a wonderful way to travel to and from the event! Give patrons the opportunity to travel in the comfort of a trolley for 30 with the enjoyable sounds of a Christmas music from pick-up to drop-off. Surprise characters appearances are sure to impress both the
small and the tall along the route!

Logo recognition in the Christmas Walk piece with a circulation of 3,500 leading up to and including the event
One (1) dedicated sign on the side of the trolley with the name of [your company]
Three (3) live PA announcements from the Main Stage
Logo inclusion in Christmas Walk e-blast to more than 2,500 Oswego subscribers, linked to your website

"The Main Route" Partner (3 more available)

Christmas Walk: $1,000 - SOLD! Thank you, Oswego Area Chamber of Commerce!

Holiday Drive-Through: $500

Combination Sponsorship: $1,350

At Christmas Walk on Main Street

Four to five thousand patrons will be strolling up and down the main route that festival-goers take in getting from one feature to the next. Let us showcase your business as a proud community supporter of this beloved event.

Logo recognition in the Christmas Walk program with a circulation of 3,500 leading up to and including the event
Three (3) shared social media posts on Facebook
Three (3) shared banners with your logo prominently displayed along Main St.
Three (3) live PA announcements from the Main Stage
Logo inclusion with event information in a minimum of four (4) weekly e-newsletters to more than 5,000 Oswego subscribers, linked to website of choice

At the Drive-thru at Venue 1012
Over one thousand patrons will be driving through the second annual Holiday Drive-through, enjoying holiday scenes, decorated vehicles, illuminated displays, seeing Santa and receiving a goodie-bag.

Logo in the full-color map handout
Listing on the Holiday Drive-Through event page at Gooswego.org
Three (3) shared banners with your logo prominently displayed along the drive route
Logo inclusion on one side of the goodie bags – handed out to every child in attendance
Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner

Costumed Character Partner

Christmas Walk: $900 SOLD! Thank you, MetroNet!

Holiday Drive-Through: $600

Combination Sponsorship: $1,350

At Christmas Walk on Main Street

Join the fun in bringing up to six of your favorite childhood characters to life and watch as Oswegoans’ eyes open wide with excitement. Characters are sure to please everyone from the tall to the small!

Through a half-page ad in the 2021 Christmas Walk Program
Through three (3) live announcements from the DJ via the PA System location recognizing Your company as the official Christmas Walk Costumed Character Sponsor
A 10’ x 10’ booth space at the event
Two signs (one on each side) of the silent illuminated parade float where costumed characters will be positioned
A brief visit to your booth by each character during the event

At the Drive-thru at Venue 1012
Join the fun in bringing Disney’s Frozen characters to life on the Village’s parade float for all to enjoy!

Logo in the full-color map handout
Listing on the Holiday Drive-Through event page at Gooswego.org
Three (3) shared banners with your logo prominently displayed along the drive route
Logo inclusion on one side of the goodie bags – handed out to every child in attendance
Lighted display at the event to promote [YOUR BUSINESS] – display created and set-up by partner
Private Pre-Event photos with characters 30 minutes before event begins

Candy Cane Partner

Christmas Walk only: $800 - Thank you, Physician's Immediate Care!

At Christmas Walk on Main Street
Be the exclusive candy cane provider at Christmas Walk!

Through a half-page spread in the 2021 Christmas Walk Program
Through logo recognition in a different page of the 2021 Christmas Walk Program
Through two (2) directional signs with your logo directing patrons to your booth for candy canes (signage provided by Village)
Through three (3) live announcements from the DJ via the PA System location recognizing the Physicians Immediate Care as the official Christmas Walk Candy Cane Sponsor
A 10’ x 10’ booth space at the event with prominent placement adjacent to the Information Booth.

Tree-lighting Ceremony Partner

Christmas Walk only: $800 - SOLD! Thank you, Hennessey's River View Ford!

Ring in the holiday season along with characters, community choirs and all-things song and dance! Help make this year’s ceremony one to remember!

At Christmas Walk on Main Street

“Thank-you” in the Christmas Walk program distributed to 3,500 patrons leading up to and including the event
10’ x 10’ Booth adjacent to the festive holiday tree on Main or Jackson Street
Logo recognition in the printed program
Tree Lighting Ceremony “Brought to you by” with logo inclusion [your company] signage at the base of the tree
Two (2) acknowledgements from the main stage PA system
Company acknowledgement written int the script of the ceremony

Goodie Bag Partner

Holiday Drive-Through: $800 SOLDI Thank you, Symphony at The Tillers!

Put your logo on the front size of the Goodie Bag – one to be handed out to each child in attendance! Anticipated quantity: 2,500

Logo in the full-color map handout
Single logo on the front of 2,000 bags
10’ x 10’ illuminated display at the event to promote [Your company]
Through three (3) pre-recorded announcements from the DJ via the PA System, to be heard on 90.3 FM

Live Entertainment Partner

Christmas Walk: $750 - SOLDI Thank you, HR Green and Meade Inc.!

Holiday Drive-Through: $550

Combination Sponsorship: $1,170

At Christmas Walk on Main Street

The sights and sounds of Christmas come alive as the Oswego community strolls up and down Main Street. Give entertainers the spotlight while giving the gift of music to thousands of patrons throughout the event.

“Thank-you” in the Christmas Walk program distributed to 3,500 patrons leading up to and including the event
10’ x 10’ Booth adjacent to designated live entertainment area at the event
Logo recognition on the entertainment page of the program
Entertainment “Brought to you by” with logo inclusion [your company] signage at the performance location
Two (2) acknowledgements from the main stage PA system

At the Drive-thru at Venue 1012

Keep the sounds of the season alive throughout the drive-through. Help bring the best DJ and friendly SANTA to this all ages event.

Logo in the full-color map handout
10’ x 10’ Booth display illuminated adjacent to the Main Stage to promote your company
Brought to you by [your company] signage, at eye-level signage near the Main Stage (banners provided by partner)
Four (4) acknowledgements from the main stage PA system

"Jingle All The Way" Partner

Christmas Walk: $500

Holiday Drive-Through: $500

Combination Sponsorship: $900 - SOLD! Thank you, Waubonsee Community College!

At Christmas Walk on Main Street

Join us in giving out free jingle bells for kids and families to tie onto their shoelaces. Nothing says Christmas like the sound of thousands of jingle bells ringing in the season at the same time.

“Thank-you” in the Christmas Walk program
10’ x 10’ Booth adjacent to Information Booth to give out jingle bells to families along with your company signage
Brought to you by [your company] signage at your booth location
Two (2) acknowledgements from the main stage PA system

At the Drive-thru at Venue 1012
Keep ‘em jingling all season long! Give kids the gift of a holiday toy or jingle bell in their goodie bag this year!

Logo in the full-color map handout
10’ x 10’ Booth display illuminated adjacent to the Main Stage to promote your company
Brought to you by [your company] signage, at eye-level signage near the Main Stage
Insertion of one mutually agreed-upon toy per child in the goodie bags along with one piece of marketing collateral

Volunteer Support Partner

Christmas Walk: $250

Holiday Drive-Through: $250

Combination Sponsorship: $450 - SOLD! Thank you, Graceful Therapy!

At Christmas Walk on Main Street

Help us take great care of our volunteers during this event. Food; beverages; gloves, hand warmers and other helpful supplies are needed to keep everyone cheery!

Thank-you in the Christmas Walk program distributed to 3,500 patrons leading up to and including the event
10’ x 10’ Booth at the event to promote [Your company]
[Your company] logo on all volunteer recruitment materials, posts and thank you correspondences.
One (1) Social Media announcement acknowledging your partnership with the event

At the Drive-thru at Venue 1012
This event takes hundreds of volunteers to stuff goodie bags, and hand them out over many hours. Help us take great care of our volunteers during this event. Food; beverages; gloves, hand warmers and other helpful supplies are needed to keep everyone cheery!

Logo in the full-color map handout
10’ x 10’ illuminated display at the event to promote [Your company]
[Your company] logo on all volunteer recruitment materials, posts and
thank you correspondences.

One (1) Social Media announcement acknowledging your partnership
with the event

Custom Sponsorships

If you don’t see a partnership opportunity that is in line with your marketing and community engagement goals, contact us to customize a partnership that meets your needs. We would appreciate the opportunity to discuss ways in which we can help market your business through our events program.

In-Kind Sponsorships

Does your company offer lights, decor, portable restrooms, or any other products or services that would add to the magic of this beloved community event? Contact us to talk about crafting your own in-kind sponsorship to showcase your products and promote your business.

How to Sponsor

Call or email Community Engagement Coordinator Julie Hoffman jhoffman@oswegoil.org or 630-551-2344.

After the terms of the partnership have been agreed to, the Community Relations Dept. will send a contract to you outlining the terms of the partnership. Please sign and return it along with your payment by 5 p.m. on Nov. 1, 2021. Checks may be made payable to Village of Oswego, 100 Parkers Mill, Oswego, Illinois, 60543. Please note “Christmas Walk” and/or “Holiday Drive-Through” on the memo line.